Feed the DNA, Not the Trend
- Underdog Endeavors
- Jul 18
- 1 min read
Feeding raw isn’t new — it’s ancient.
Long before kibble was mass-produced, dogs were surviving and thriving off scraps, hunts, and prey. Their ancestors, the wolves, never ate “chicken meal” or “beef flavor.”
So why are we feeding today’s dogs like their biology changed?
At UDEK9, we believe in feeding the DNA, not the trend. That means:
Real meat, bone, and organ
Raw fat for energy
A hint of natural forage
ZERO unnecessary additives or synthetic junk

Kibble was created for humans — for convenience, cost, and shelf life.
Raw feeding is about respecting the blueprint. And when you feed that way, you see the difference: performance, clarity, coat, behavior, drive — it all levels up.
This isn’t about hype. It’s about honor.
Honor the dog. Honor the lineage. Honor the mission.
UDEK9 — Built by the Bite. Forged by Instinct.





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