Built by the Bite: What That Really Means

Underdog Endeavors
Jul 10
2 min read

My umbrella company, UnderDog Endeavors, is all about living above the stigma of being an underdog. That takes bite, grit, and tenacity. It makes perfect sense that my love for dogs would not only translate but transcend that same energy and soul—so when you see UDEK9 stamped with the phrase “Built by the Bite,” know it’s far more than a slogan.

Every Bite Builds Something

When I say "Built by the Bite," I'm not just talking about food.Yes—every bite of raw meat, every sip of bone broth, every organ and bone plays a role in building a healthier, stronger dog. That part’s obvious.

But it goes deeper than that.

Every bite represents a decision:

To reject convenience for quality
To choose effort over shortcuts
To feed with intention, not just habit

Each meal is a rep. Each day on this diet is a brick.We’re not feeding just to fill up—we’re feeding to build.

It’s Also About the Handler

Being “Built by the Bite” isn’t just about your dog—it’s about you, the person behind the leash, the one setting the standard.

You don’t cut corners.You don’t follow trends.You train. You lead. You stay ready.

You’re in the gym, in the books, in the field—and you’re fueling your dog the same way you fuel yourself: with purpose.

This Brand Is Personal

"Built by the Bite" came out of my own story—juggling overnight shifts, family life, and the dream of building a better dog, a better brand, and a better version of myself.

I didn’t grow up with a silver spoon. I didn’t have a kennel full of dogs or a million‑dollar budget.I had Koa, a beat‑up notebook, a busted cooler, and an idea.

And every bite I fed him… every batch I blended… every label I stuck by hand—it built something real.